Samsung has officially expanded its partnership with Sony Pictures by releasing a brand new cinematic campaign for the upcoming Spider-Man: Brand New Day. The latest promotional film stars Jacob Batalon, who reprises his role as Ned Leeds, bringing Samsung's latest Galaxy devices into Spider Man's universe. The campaign is designed to build excitement for both the upcoming Spider Man movie and Samsung's newest Galaxy devices. Instead of creating a traditional advertisement, Samsung has produced a cinematic short film that blends storytelling with product innovation.
Jacob Batalon Returns as Ned Leeds
Jacob Batalon once again steps into the role of Peter Parker's best friend, Ned Leeds. In the new cinematic spot, his character naturally interacts with Samsung's latest Galaxy ecosystem while staying connected to the story of Spider Man: Brand New Day. Samsung says the goal was to integrate its technology into the Spider Man universe in a way that feels authentic rather than like a standard product placement.
Galaxy Z Fold 8, Galaxy Z Flip 8, and Galaxy Watch Take the Spotlight
The campaign showcases several of Samsung's newest products, including:
The devices appear throughout the cinematic experience and demonstrate how foldable smartphones and wearable technology fit naturally into everyday adventures. Samsung is using the collaboration to highlight the portability, multitasking capabilities, and AI powered features of its latest Galaxy lineup.
A Bigger Partnership With Sony Pictures
This is not Samsung's first collaboration with Sony Pictures, but it is one of the company's biggest entertainment partnerships to date.
Earlier this year, Samsung launched the Spidey Tracker campaign, allowing fans to follow Spider Man sightings, unlock exclusive content, and engage with interactive experiences connected to the movie. The new cinematic spot expands that collaboration by bringing Jacob Batalon into a dedicated story built around Samsung Galaxy devices. According to Samsung, the campaign aims to extend the movie experience beyond theaters and create stronger engagement with fans.
Why This Collaboration Matters?
Entertainment partnerships have become an important marketing strategy for technology brands. Instead of relying on traditional advertising, companies are creating immersive campaigns that connect products with popular films and characters.
For Samsung, partnering with Spider Man offers several advantages:
The collaboration also helps Sony Pictures build additional excitement ahead of the movie's theatrical release.
Spider Man: Brand New Day Release Date
Spider Man: Brand New Day is scheduled to release in theaters on July 31, 2026. The film is directed by Destin Daniel Cretton and stars Tom Holland, Zendaya, and Jacob Batalon.
Watch: A brand new shape for a Brand New Day | Samsung
Jacob Batalon Returns as Ned Leeds
Jacob Batalon once again steps into the role of Peter Parker's best friend, Ned Leeds. In the new cinematic spot, his character naturally interacts with Samsung's latest Galaxy ecosystem while staying connected to the story of Spider Man: Brand New Day. Samsung says the goal was to integrate its technology into the Spider Man universe in a way that feels authentic rather than like a standard product placement.
Galaxy Z Fold 8, Galaxy Z Flip 8, and Galaxy Watch Take the Spotlight
The campaign showcases several of Samsung's newest products, including:
- Galaxy Z Fold 8
- Galaxy Z Flip 8
- Galaxy Watch
The devices appear throughout the cinematic experience and demonstrate how foldable smartphones and wearable technology fit naturally into everyday adventures. Samsung is using the collaboration to highlight the portability, multitasking capabilities, and AI powered features of its latest Galaxy lineup.
A Bigger Partnership With Sony Pictures
This is not Samsung's first collaboration with Sony Pictures, but it is one of the company's biggest entertainment partnerships to date.
Earlier this year, Samsung launched the Spidey Tracker campaign, allowing fans to follow Spider Man sightings, unlock exclusive content, and engage with interactive experiences connected to the movie. The new cinematic spot expands that collaboration by bringing Jacob Batalon into a dedicated story built around Samsung Galaxy devices. According to Samsung, the campaign aims to extend the movie experience beyond theaters and create stronger engagement with fans.
Why This Collaboration Matters?
Entertainment partnerships have become an important marketing strategy for technology brands. Instead of relying on traditional advertising, companies are creating immersive campaigns that connect products with popular films and characters.
For Samsung, partnering with Spider Man offers several advantages:
- Global brand visibility
- Natural product integration
- Stronger engagement with younger audiences
- Promotion of the latest Galaxy ecosystem
The collaboration also helps Sony Pictures build additional excitement ahead of the movie's theatrical release.
Spider Man: Brand New Day Release Date
Spider Man: Brand New Day is scheduled to release in theaters on July 31, 2026. The film is directed by Destin Daniel Cretton and stars Tom Holland, Zendaya, and Jacob Batalon.
Watch: A brand new shape for a Brand New Day | Samsung
